Fooding Around Harwich

HCC_FoodingAround_Logo_RGB.HEXTOAST ON WHEELS

Friday, May 5, 2017
Trolley Tasting Tour of Harwich

The Toast of Harwich once again will be a Trolley Tasting throughout Harwich beginning at the Community Center and traveling to various Hubs where you will enjoy food and wine tastings from many of Harwich’s finest restaurants.

REGISTER HERE

Click here for more information.

I AM HARWICH- Donate Today!

Our Goal

                   Brand Awareness Campaign

What does Harwich mean to you!  

Help us find out and donate today!

 





facebook

Who are you

Harwich’s Branding Initiative

The purpose of this branding position paper is to define what branding is, describe why Harwich is undertaking a branding study and to identify the potential benefits of branding for Harwich.

What is Branding?

Branding is about delivering a differentiated message to Harwich’s target audiences of tourists, businesses, residents and second home owners, on what Harwich is, what it offers and why it is the best community to meet their needs. Extensive information is collected to obtain a true picture of what Harwich’s brand is now, why, what it should be and how the preferred identity can best be accomplished. The branding message includes a bold, unique and specific statement that identifies Harwich. Branding is much more than just a name, design, logo, and tagline. The goal is to have Harwich’s target audiences recognize and identify with its brand, believe that it meets their needs and build interest, trust and loyalty.
Our objectives for the brand are to:

  • Deliver a bold and unique message to specific audiences which clearly and consistently defines what Harwich is, what it has to offer and its vision for the future;
  • Ensure that Harwich’s brand is believable and accepted;
  • Connect Harwich’s target prospects emotionally;
  • Motivate the prospects to “buy” from Harwich; and
  • Cement user trust and loyalty.

We want Harwich to be on top of the minds of its target audiences. We want Harwich’s target audiences to buy from Harwich, be brand ambassadors and spread the word about Harwich.

Why is Harwich Undertaking a Branding Study? Harwich is undertaking a branding study because we are currently facing some significant opportunities and challenges. If we are to maximize opportunities and solve challenges, it will be critical to have a shared vision of what makes Harwich special. Identifying and developing that point of difference to be a unifying principle as we go forward, is the objective of the branding study. Opportunities include the: new Monomoy Regional School District; purchase and utilization of the Downey Property and the further development of Sequatucket Harbor; East Harwich Commercial Zone Concept; Middle School Repurposing; new Emerald Physicians/Cape Cod Healthcare facilities and Fontaine Urgent Care Center; future expansion of Outer Cape Health Services in Harwich; and OpenCape/CapeNet high speed fiber-optic network.

Challenges include:

  • Overall competitiveness of Harwich;
  • Economic growth and related revenue growth;
  • Limited resources that Harwich has to continue to improve and evolve;
  • Ability to attract tourists to support Harwich’s local economy;
  • A young educated workforce that can afford to live and work in the community;
  • Housing that is affordable to residents, seasonal homeowners and young professionals;
  • Ability to attract buyers and residents for Harwich’s commercial and residential real estate properties; and
  • A commercial development zone that has the accessibility and infrastructure to attract new businesses for economic development and growth.

What are the Potential Benefits of Branding to Harwich?

Building a strong brand for Harwich is critical to its future. A strong brand will provide a:

    • Platform for strengthening Harwich’s competitive position and generating revenue growth to support Harwich’s strategic initiatives and the local residential and business economy;
    • Unifying theme for Harwich, aligning community activities and resources;
    • Credible, differentiating framework for how we present Harwich to outsiders who may be potential visitors, residents, second homeowners or business owners;
    • Way to create recognition, loyalty and advocacy for Harwich among its target audiences and current stakeholders in the town, reinforcing community goodwill.

Harwich Community Brand Project Committee

Co-Chairs
Virginia Hewitt, Brooks Free Library and Peggy Garrahan, Cape Destinations
Larry Ballantine, Selectman Town of Harwich
Emily Brutti, Resident
David Condon, Cape Cod Embroidery
Joe Della Morte, Cranberry Liquors
Jeremy Gingras, Harwich Chamber of Commerce
Tony Guthrie, Robert Paul Properties
Simon Hunton, Platinum Pebble Boutique Inn
Errol James, Sound View Partners
Kara Lachance, Wequassett Resort and Golf Club
Michael Ulrich, Cape Cod Associates Real Estate
John Webber, Resident

Sign Up for Updates

Please welcome Cyndi Williams, Director of Membership Services

FOR IMMEDIATE RELEASE
Harwich Chamber of Commerce Welcomes Cyndi Williams as Director of Membership Services.

 

Harwich, Cape Cod, July 14, 2014.Cyndi WilliamsThe Harwich Chamber of Commerce is delighted to announce the appointment of Cyndi Williams as Director of Membership Services. Cyndi has assumed the role effective July 14, 2014.  Cyndi’s main role will be working with chamber members to increase their visibility locally, nationally and internationally.  Cyndi will also be working closely with chamber committees regarding event planning, retention and new memberships.”Cyndi brings a wealth of experience not only with both national and international tourism but with sales and event planning and  membership development as well,” said Jeremy Gingras, Executive Director of the Harwich Chamber of Commerce. “The board is delighted for the opportunity to work with Cyndi and to have her help us continue to move the Harwich Chamber forward on behalf of our members and the community,” said Board President Tony Guthrie.Cyndi has enjoyed 30 years in the Hospitality Industry at various Cape Cod Properties, including the Sheraton Hyannis Resort & Four Points Hyannis, Lighthouse Inn, Wequassett Resort and Golf Club in Harwich and most recently Ocean Edge Resort and Golf Club in Brewster. As a small business owner Cyndi owned her own Event & Wedding Planning Company as well. Over the years, she has attended many tradeshows for market segments such as: Group Tours, International Travelers (group and individual), Association and  Corporate Conference Planners, Wedding Shows, and meeting with couples who are planning a Cape Cod Destination Wedding. Cyndi  has previously served on the Board of Directors for the Cape Cod Chamber of Commerce, where she served as the Chair for the Group Tour Committee. She looks forward to sharing her passion for Cape Cod and dedication of Harwich where she lives and raised her daughter Taylor. When not working she enjoys baking and cooking.Founded in 1959, The Harwich Chamber of Commerce, located at One Schoolhouse Road in Harwich Port, has more than 320 members and a mission to support and promote its members and the Town of Harwich, and to provide leadership for the economic vitality of the community. For more information about the Harwich Chamber, please call 508-430-1165 or email info@harwichcc.com

Cyndi can be reached at 508-430-1165 or by email at Cyndi@Harwichcc.com

Media Contact
Jeremy Gingras
Executive Director
508-430-1165Jeremy@Harwichcc.com

Harwich Conservation Trust Receives State Grant

The Harwich Conservation Trust recently received an $85,000 conservation partnership grant to support the purchase of 49 acres in the Pleasant Bay watershed!   

The Trust needs to raise almost $800,000 by August 31st to purchase the property, or it will be at risk of being developed into a 40-lot subdivision. 

For more information on this project, as well as information on other Harwich Conservation Trust properties and programs, call 508-432-3997 or visit www.harwichconservationtrust.org.

 

 HCT_Pleasant_Bay_Map