For Immediate Release
Harwich Chamber of Commerce Announces Completion of Comprehensive Rebranding of the Town of Harwich New brand the result of a yearlong process meant to capture the essence of the community and to encourage tourism, business development and civic pride
HARWICH – The Harwich Chamber of Commerce and its rebranding committee unveiled a new official marketing logo and brand for the town of Harwich to attendees of the Harwich Hometown Parade yesterday. The new brand is meant to capture the warm, welcoming nature of the town of Harwich and its residents and, by communicating these qualities, to make the town a more inviting place to live, visit and do business.
Unveiled aboard a float carrying a “Harwich scene” of a family around a bonfire, the public debut was the culmination of an 18 month process undertaken by the chamber and the committee. The new brand will be used to market the town worldwide, and will also become the primary brand of the Chamber of Commerce and select town departments.
“We went into this process hoping to capture the essence of what makes Harwich different and special to create a new, unified message that the town and the Chamber can use to not only market the town to visitors, but to give voice to the reason that people love living and doing business here.” says Jeremy Gingras, Executive Director of the Harwich Chamber of Commerce. “What we discovered was that Harwich is a town that welcomes everyone with open arms, and once you’re here we treat you like family, whether you’re just visiting or moving here permanently.”
The Harwich rebranding committee, led by representatives from the Chamber, town government, local businesses and concerned residents, worked through a branding process with Northstar Destination Solutions of Knoxville, Tennessee, to research and develop the rebranding framework. Grouper Design of Yarmouthport was asked to develop and execute a new brand based on the groundwork laid by Northstar. The research process determined several key differentiating factors about the town that provided the building blocks for Grouper’s work developing the final brand.
“Ultimately, the process combined the research and municipal development expertise of Northstar with the local knowledge and design skills of Grouper Design.” said Mr Gingras.
The rollout of the new brand will continue through out the fall and winter and through 2016. Elements of the new brand will be incorporated into the 2016 edition of the Harwich Magazine.
For more information visit: harwichcc.com
For print-ready versions of the new Harwich logo please email Grouper Design Creative Director Kimberly White – Kimberly@grouperdesign.com